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Do You Trust Your Marketing Metrics or Your Gut? – C-Suite Network™

July 24, 2023: 09:37:12 AM, Posted on News By kelvinpaulz

I have spent some quality time with a new client who is struggling with getting the C-Suite to recognize the value of marketing. Yes, it’s an old-line B2B company–how did you guess? They have a lot of data describing the success of marketing, but the C-Suite at their company would rather ascribe that to superior

https://c-suitenetwork.com/articles/do-you-trust-your-marketing-metrics-or-your-gut/

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Do You Trust Your Marketing Metrics or Your Gut? – C-Suite Network™

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https://c-suitenetwork.com/articles/do-you-trust-your-marketing-metrics-or-your-gut/
Do You Trust Your Marketing Metrics or Your Gut? – C-Suite Network™
I have spent some quality time with a new client who is struggling with getting the C-Suite to recognize the value of marketing. Yes, it's an old-line B2B compa . . .

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